Last updated and effective date: September 24, 2026
KING CHEONG YANJI INTERNATIONAL LIMITED
BRN 80105014
This Privacy Policy describes how KING CHEONG (referred to as “KING CHEONG”, “we”, “our”, “us”) collects, uses, shares and protects your Personal Data and complies with the requirements of Hong Kong SAR’s Personal Data (Privacy) Ordinance. It also tells you about the rights and choices you have with respect to your Personal Data, and how you can reach us to get answers to your questions.
1. What Our Privacy Policy Covers
This Privacy Policy covers the Personal Data that KING CHEONG obtains about you in various contexts, both online and in store, including when you visit, access and/or use our websites in both their web and mobile versions, our “KING CHEONG” mobile application(s) (both iOS and Android versions) as well as any other web or mobile platforms owned, operated or managed by KING CHEONG. When we use the term “Personal Data” we are referring to all data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access to, as well as any information for which the collection, disclosure, use or processing of is subject to data protection laws or regulations in any jurisdiction in which our stores and/or Sites are made available by us. Our Sites may include links to third party websites and/or applications. Please note that we have no control over the processing of Personal Data by websites or applications not owned by KING CHEONG.
This Privacy Policy shall be governed in accordance with the laws of Hong Kong SAR.
This Privacy Policy complements and should be read together with the General Terms and Conditions of Sale and the Website Terms, as well as any documents or information notices referring to this Privacy Policy.
2. What We Collect
You have no obligation to provide any of the Personal Data requested by us. However, depending on circumstances, it may be the case that if you do not provide the requested Personal Data, we may not be able to transact with you or otherwise provide you with certain products and services.
The following are examples of the various ways in which we may interact with you, and some of the types of Personal Data that we will/may collect, use, disclose and/or process in connection with that interaction.
Examples of Some of the Personal Data or Data Collected
(a) Account Registration
When you create an account, we collect your name, phone number, e-mail address and date of birth. We may also collect your address if you choose to provide it.
You can choose to save certain information in your account to use for future purchases, such as your shipping addresses and payment information (“Card On File”). When you add a Card On File to your account, we collect your payment information details, billing address, phone number, and zip code.
Membership Programme
When you join the Membership Programme, we collect your name, your date of birth, phone number, e-mail address and mailing address. When you use your Membership Programme, we collect information about your purchase history.
Browsing Activity and Website Usage
When you visit or use our Sites, we collect certain information about how you use and navigate our Sites, such as which links you click on, which pages or content you view, and other similar information or statistics. We also collect technical information about your device, operating systems, and web browser type.
Communications with us
When you communicate with us, including contacting us for support, to provide feedback or comments, to participate in a survey, or to make a request or other inquiry, we collect your name and contact information (such as e-mail address or phone number), as well as any other information that you choose to provide to us. In some cases, we record customer service calls for quality assurance.
Events at KING CHEONG
When you book a reservation for one of our services, classes, or when you RSVP for one of our events, we collect your name, contact number, e-mail and other information you provide in your booking or RSVP.
Use of Beauty Profile
If you have created a Beauty Profile with us, we collect your name, skin type/concerns, eye colour, hair colour and type and other information which you provide in order to build your Beauty Profile.
Posting in Public Forums and Spaces Within the Sites
If you choose to submit or post information in a public space on our Sites or on our social media pages, such as creating a public profile, using our Ratings and Reviews feature to share product reviews, or leaving a testimonial about a KING CHEONG influencer, we collect the information you share.
Marketing Communications
When you sign up to receive or otherwise consent to receiving marketing communications from us, such as e-mail communications, mobile message (including via text message and/or push notifications), and postal mailings, we collect your contact information. We may also collect certain information about how you interact with the marketing communications we send you.
Purchasing (Online and In Stores)
When you place an order in our retail stores or by using the services offered on our Sites, we collect your name, shipping address, payment information and billing address.
Sweepstakes, Contests, and Promotions
When you participate in a sweepstake, contest, or other similar campaign or promotion, we may collect your name, contact information, and in some cases limited demographic information and content generated by participants. Some campaigns and promotions have a social networking component, and if you choose to submit additional information such as social media profiles and handles, photographs, and other content, we will collect such information as well.
In addition to the Personal Data we collect from you directly, we may also obtain information about you from other sources, including third parties business partners, our affiliates, or publicly available sources.
3. How We Collect, Use, Disclose Your Personal Data
We will/may collect, use, disclose and/or process your Personal Data for one or more of the following purposes:
(a) administering, facilitating, processing and/or dealing in any matters relating to your use or access of the Sites;
(b) monitoring, processing and/or tracking your use of the Sites in order to provide you with a seamless experience, facilitating or administering your use of the Sites, and/or to assist us in improving your experience in using the Sites;
(c) assessing and processing your request for the purchase of and/or subscription to our products and/or services;
(d) registering you as a customer of KING CHEONG and/or to deal with, process and/or administer the account that you may open with us, including to facilitate your transactions or activities on the Sites, or your transactions or activities with us;
(e) administering, facilitating, processing and/or dealing with your relationship with us, any transactions or activities carried out by you on the Sites, App or at our retail stores;
(f) carrying out your instructions or responding to any enquiry given by (or purported to be given by) you or on your behalf including responding to your customer service enquiries and complaints;
(g) contacting you or communicating with you via phone/voice call, text message and/or fax message, email and/or postal mail for the purposes of administering and/or managing your use of the Sites, your membership and/or account with us, your relationship with us or any transactions made by you with us;
(h) providing services to you as our account holder, as our customer, as a member of our loyalty program(s) or when requested by you; dealing with or administering your participation in contests, gamification, social events organized by us;
(i) sharing or disclosing (at our discretion) your suggestions, comments, feedback or content (including audio, video etc.) that you provide through Social Networking Sites, to the Sites, or to us, with other users of the Sites or with the public, for publicity and/or promotion purposes;
(j) where you have provided your consent to us, sharing your Beauty Profile Personal Data with or disclosing your Beauty Profile Personal Data to other users of the Site or with/to the public;
(k) carrying out due diligence or other screening activities (including background checks) in accordance with legal or regulatory obligations applicable to us or our affiliates/associated companies;
(l) to prevent or investigate any fraud, unlawful activity or omission or misconduct; dealing with and/or investigating complaints;
(m) complying with or as required by any applicable law, court order, order of a regulatory body, governmental or regulatory requirements of any jurisdiction applicable to us or our affiliates/associated companies;
(n) complying with or as required by any request or direction of any governmental authority which we are expected to comply with; or responding to requests for information from public agencies, ministries, statutory boards or other similar authorities;
(o) conducting research (including customer research), surveys, market surveys, analysis and/or development activities to improve our services and facilities, or to improve our understanding of your interests, concerns and preferences;
(p) storing, hosting, backing up (whether for disaster recovery or otherwise) of your Personal Data, anywhere in the world;
(q) facilitating, dealing with and/or administering external audit(s) or internal audit(s) of the business of KING CHEONG or that of its affiliates/related corporations;
(r) for marketing purposes where you have provided your consent to us for the same;
(s) dealing with and/or facilitating a business asset transaction or a potential business asset transaction;
(t) to implement and maintain our information technology systems, including to store and process Personal Data in computer databases and servers located anywhere in the world;
(u) anonymization of your Personal Data. In this regard, you acknowledge that Personal Data that has been anonymized is no longer Personal Data;
(v) record-keeping purposes and producing statistics and research for internal and/or statutory reporting and/or record-keeping requirements;
(w) KING CHEONG, KING CHEONG Group Companies’ or KING CHEONG’s parent corporation’s reporting purposes.
4. How We Share Your Personal Data
KING CHEONG may share and disclose your Personal Data to third parties anywhere in the world from time to time for one or more of the Purposes described in this Privacy Policy.
Without limiting the generality of the foregoing, KING CHEONG may share or disclose your Personal Data to the following third parties or in the following circumstances:
(a) Corporate affiliates. We may share your Personal Data with our corporate affiliates, including our parent company, sister companies and subsidiaries anywhere in the world;
(b) Service Providers. We may share your Personal Data with third parties that perform services to support our core business functions and internal operations, including fulfilling orders, delivering packages, analysing customer data, providing marketing assistance, processing payments, investigating fraudulent activity, conducting customer surveys and research, providing customer services, information technology service providers and data centre service providers;
(c) Third Party Partners. We may share your Personal Data with third parties that we have partnered with to jointly create and offer a product, service or joint promotion;
(d) Social Media Platform and Networks. Some of our Sites have features such as plugins, widgets, or other tools made available by third parties that may result in information, which may include your Personal Data, being collected and shared between us and the third party;
(e) Public Forums. Some of our Sites provide the opportunity to post content in a public forum. If you decide to submit Personal Data in these public forums, that Personal Data will be publicly visible to anyone who visits KING CHEONG’s Site;
(f) Legal Process. We may disclose Personal Data as required by any applicable rules, law or regulation, regulatory policies, industry codes of practice or guidelines, judgements, court orders, orders, directions or requests issued by any court, legal or regulatory body;
(g) Business Transfers. We may share Personal Data with another company that buys some, or all, of the assets or stock of KING CHEONG, and that company may use and disclose Personal Data for purposes similar to what is described in this Privacy Policy.
You acknowledge and consent to KING CHEONG sharing anonymised information such as aggregate information and behavioural-based advertising information.
5. Mobile Technology
In addition to the above, we may use the following technologies to automatically collect information about your activities on the Sites. Not all Mobile Technologies described below will collect Personal Data, however to the extent that any such Personal Data is collected, such Personal Data will be collected, used or disclosed for the purposes described below, or for one or more of the purposes described in this Privacy Policy.
Cookies
For users of the Site, please note that KING CHEONG may deposit “cookies” in your computer or your mobile device in order to identify you. By continuing to use the Site, you are agreeing to the use of cookies deposited by KING CHEONG in your computer or your mobile device. However, please note that we have no control over the cookies used by third parties.
Flash Cookies
“Flash Cookies” (also called Local Shared Objects or “LSOs”) are data files similar to cookies, except that they can store more complex data.
Web Beacons
Web beacons are small graphic images on a web page or in an e-mail that can be used for such things as recording the pages and advertisements clicked on by users, or tracking the performance of e-mail marketing campaigns.
Analytics Tags
We use analytical tags to analyse what our users/customers like to do and the effectiveness of our features and advertising. We may work with other companies to help us track, collect and analyse this information but they are prohibited from using this information for any other purpose.
Web Server Logs
Web server logs are records of activity created by the mobile device or computer that delivers the webpages you request to your browser.
Geo-Location Technologies
Geo-location technology refers to technologies that permit us to determine your Country/Region. You can always opt-out of sharing Country/Region data with the App by changing your device settings.
6. How We Protect and Manage Your Personal Data
We take all reasonable steps to ensure your Personal Data is kept confidential and secure, and to take appropriate technical and organizational measures to prevent unlawful or accidental destruction, accidental loss, unauthorized collection, disclosure, use, copying, modification, leakage, loss, damage, alteration or access or other unlawful forms of processing. While we take all reasonable steps to keep your Personal Data in our possession confidential and secure, no method of transmission over the internet or security system is perfect, and we cannot promise that Personal Data about you will remain secure in all circumstances.
We will take reasonable efforts to ensure that your Personal Data is accurate and complete, if your Personal Data is likely to be used by us to make a decision that affects you, or disclosed to another organisation.
We will also put in place measures such that your Personal Data in our possession or under our control is destroyed and/or anonymized as soon as it is reasonable to assume that the purpose for which that Personal Data was collected is no longer being served and retention is no longer necessary for any other legal or business purposes.
7. Your Rights
In addition to any rights you may have under applicable laws, you have the following rights regarding your Personal Data:
Accessing Your Personal Data
You may request to access your Personal Data currently in our possession or control by submitting a written request to us. In order to exercise your right to access your Personal Data, please submit your written request to: [email protected]
Correcting Your Personal Data
You may request to correct your Personal Data currently in our possession or control by submitting a written request to us. In order to exercise your right to correct your Personal Data, please submit your written request to: [email protected]
Withdrawing Consent and/or Deleting your Account
You may withdraw your consent for the collection, use and/or disclosure of your Personal Data and/or delete your account and associated personal data with us by submitting your written request to: [email protected]
Removing Content from KING CHEONG Public Forums
You can request that we remove content or information that you have posted on a public page on some of our Sites. To do so, please submit a written request to Customer Services at [email protected].
8. Transmission of Personal Data to Other Countries
Your Personal Data may be processed in a different Country/Region from where it was first collected, and the privacy laws of the Country/Region in which your Personal Data is processed may be less stringent than the laws of the region in which your Personal Data was first collected. By submitting your Personal Data to us or otherwise accessing or using the Sites, you agree to the disclosure of your Personal Data to third parties for one or more of the purposes described in this Privacy Policy.
9. Provision of Third Party Personal Data By You
Should you provide KING CHEONG with Personal Data of individual(s) other than yourself, you represent and warrant to KING CHEONG that you have obtained all necessary consents from the individuals concerned and that you are authorised to provide their Personal Data to KING CHEONG for the purposes described in this Privacy Policy.
10. Children’s Privacy
We do not, and do not intend to, transact directly with anyone we know to be under the age of 18. By providing any Personal Data to us, you declare that you are over the age of 18. If you are under the age of 18, you should use the Site or otherwise transact with us only with the consent of a parent or guardian and should not submit any Personal Data to us.
11. Communicating With Us
If you have any queries relating to our Privacy Policy, or if you wish to request access to, or correction of, your Personal Data, or to withdraw your consent, or submit a complaint about how we have handled your Personal Data, please contact or send your request to our Data Protection Officer by email to: [email protected]
12. Changes To This Policy
We may revise this Privacy Policy from time to time. We will notify you by posting an updated version of the Privacy Policy on the Site. We encourage you to check the Site and review this Privacy Policy regularly to stay informed of our personal data protection policies.
13. General
Your consent that is given pursuant to this Privacy Policy is additional to and does not supersede any other consents that you had provided to KING CHEONG or any KING CHEONG Group Companies with regard to processing of your Personal Data.
In the event that applicable law permits KING CHEONG to collect, use, disclose or process your Personal Data without your consent, such permission granted by the law shall continue to apply. Where applicable law provides us with rights in processing or handling your Personal Data, such rights shall prevail notwithstanding anything stated in this Privacy Policy.
